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Copley, Paul

Marketing Communications Management Cocepts and Theories, Cases, and Practices - Oxford Butterworth Heinemann 2008 - xiv, 440 p. 20 cm

Marketing Communication

ISBN: 9788131207659 813120765 x

Subjects--Topical Terms:
Communication in marketing
Marketing Management

Dewey Class. No.: 658.802 / COP

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