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Halve, Anand

Darwin.s Brands adapting for success - New Delhi SAGE Publications 2012 - xvii, 168 p. Illustration 23 cm

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ISBN: 9788132107156

Subjects--Topical Terms:
Brand name products -- India -- Marketing -- Case studies
Product management, Branding(Marketing),Customer relations

Dewey Class. No.: 658.827 / HAL

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