| 000 -LEADER |
|---|
| fixed length control field |
00603nam a22002057a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
SLTCLib |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
180509b ce ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9788131756898 |
| 041 ## - LANGUAGE CODE |
|---|
| Language code of text/sound track or separate title |
English Language |
| 080 ## - UNIVERSAL DECIMAL CLASSIFICATION NUMBER |
|---|
| Universal Decimal Classification number |
005.21:003.65:658.8 |
| Item number |
KEL |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Keller, Kevin Lane |
| 9 (RLIN) |
80 |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Strategic brand management |
| Remainder of title |
building,measuring and managing brand equity |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
3rd |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
Noida |
| Name of publisher, distributor, etc |
Dorling Kindersley |
| Date of publication, distribution, etc |
2011 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
[iii],xxiii,695 p. |
| Other physical details |
Illustration |
| Dimensions |
25 cm |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Strategic Management |
| 9 (RLIN) |
71 |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Parameswaran, M.G. |
| 9 (RLIN) |
81 |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Jacob, Isaac |
| 9 (RLIN) |
82 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Koha item type |
Lending Materials |
