| 000 -LEADER |
|---|
| fixed length control field |
00680nam a22002297a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
SLTCLib |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
221121b ce ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9788131517383 |
| 041 ## - LANGUAGE CODE |
|---|
| Language code of text/sound track or separate title |
English Language |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
659.1 |
| Item number |
ADV |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| 9 (RLIN) |
2816 |
| Personal name |
Richard J. Semenik |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Advertising and promotions; an integrated brand approach |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
6th |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
Andover |
| Name of publisher, distributor, etc |
CENGAGE |
| Date of publication, distribution, etc |
2012 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
710p. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| 9 (RLIN) |
308 |
| Topical term or geographic name as entry element |
Communication |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| 9 (RLIN) |
2809 |
| Personal name |
Chris T. Allen |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| 9 (RLIN) |
2810 |
| Personal name |
Thomas C. O'Guinn |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| 9 (RLIN) |
2811 |
| Personal name |
Hans Rudiger Kaufmann |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Koha item type |
Lending Materials |
| 945 ## - LOCAL PROCESSING INFORMATION (OCLC) |
|---|
| a |
3278 |
| b |
Manu Pasantha PERUMBULI ACHCHIGE |
| c |
3278 |
| d |
Manu Pasantha PERUMBULI ACHCHIGE |
