000 -LEADER |
fixed length control field |
00646nam a2200217Ia 4500 |
003 - CONTROL NUMBER IDENTIFIER |
control field |
SLTCLib |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
180423s9999 xx 000 0 und d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
9788131759394 |
041 ## - LANGUAGE CODE |
Language code of text/sound track or separate title |
English Language |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
Classification number |
658.8 |
Item number |
LOV |
100 ## - MAIN ENTRY--PERSONAL NAME |
Personal name |
Lovelock, Christopher |
9 (RLIN) |
337 |
245 ## - TITLE STATEMENT |
Title |
Services Marketing |
Remainder of title |
People, Technology, Strategy |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
Place of publication, distribution, etc |
New Delhi |
Name of publisher, distributor, etc |
Dorling Kindersley (India) Pvt Ltd |
Date of publication, distribution, etc |
2011 |
Date of manufacture |
2015 |
300 ## - PHYSICAL DESCRIPTION |
Extent |
xxi, 683 p. |
Dimensions |
20 cm |
500 ## - GENERAL NOTE |
General note |
Marketing |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
9 (RLIN) |
2342 |
Topical term or geographic name as entry element |
Professions -- Marketing; Work environment; |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
9 (RLIN) |
713 |
Topical term or geographic name as entry element |
Marketing |
700 ## - ADDED ENTRY--PERSONAL NAME |
Personal name |
Wirtz, Jochen |
9 (RLIN) |
338 |
700 ## - ADDED ENTRY--PERSONAL NAME |
Personal name |
Chatterjee, Jayantha |
9 (RLIN) |
339 |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Koha item type |
Lending Materials |
Source of classification or shelving scheme |
|
945 ## - LOCAL PROCESSING INFORMATION (OCLC) |
c |
3278 |
d |
Manu Pasantha PERUMBULI ACHCHIGE |