Advertising, promotion and new media (Record no. 489)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00488nam a22001817a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | SLTCLib |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 180618b ce ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 812032739X |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | English Language |
| 080 ## - UNIVERSAL DECIMAL CLASSIFICATION NUMBER | |
| Universal Decimal Classification number | 659.16 |
| Item number | ADV |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Stafford,Marla R. |
| Relator term | Editor |
| 9 (RLIN) | 702 |
| 245 ## - TITLE STATEMENT | |
| Title | Advertising, promotion and new media |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | New Delhi |
| Name of publisher, distributor, etc | Prentice-Hall |
| Date of publication, distribution, etc | 2005 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xii;380 p. |
| Dimensions | 22.5cm |
| 500 ## - GENERAL NOTE | |
| General note | Advertising and Media |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Faber,Ronald J. |
| Relator term | Editor |
| 9 (RLIN) | 703 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Koha item type | Lending Materials |
No items available.