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Advertising and integrated brand promotion (Record no. 499)

000 -LEADER
fixed length control field 00613nam a22002297a 4500
003 - CONTROL NUMBER IDENTIFIER
control field SLTCLib
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 180618b ce ||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 8131501582
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9788131501580
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title English Language
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.1
Item number OGU
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name O'Guinn, Thomas C.
9 (RLIN) 716
245 ## - TITLE STATEMENT
Title Advertising and integrated brand promotion
250 ## - EDITION STATEMENT
Edition statement 4th ed
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc New Delhi
Name of publisher, distributor, etc Cengage Learning
Date of publication, distribution, etc 2006
Date of manufacture 2009
300 ## - PHYSICAL DESCRIPTION
Extent xIviii;781 p.
Dimensions 28cm
500 ## - GENERAL NOTE
General note Advertising
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
9 (RLIN) 2382
Topical term or geographic name as entry element Advertising
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Allen, Chris T.
9 (RLIN) 717
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Semenik, Richard J.
9 (RLIN) 718
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type Lending Materials
945 ## - LOCAL PROCESSING INFORMATION (OCLC)
c 3278
d Manu Pasantha PERUMBULI ACHCHIGE
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Permanent Location Current Location Shelving location Date acquired Full call number Barcode Date last seen Price effective from Koha item type
          Lending collection Library of SLTC Library of SLTC Lending Section 2018-06-18 659.1 OGU SLTC000381 2018-06-18 2018-06-18 Lending Materials
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