| 000 -LEADER |
|---|
| fixed length control field |
00528nam a22001937a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
SLTCLib |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
180618b ce ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780749462505 |
| 041 ## - LANGUAGE CODE |
|---|
| Language code of text/sound track or separate title |
English Language |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.827 |
| Item number |
BER |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Bergh, Joeri Van den |
| 9 (RLIN) |
722 |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
How cool brands stay hot |
| Remainder of title |
branding to generation y |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
London |
| Name of publisher, distributor, etc |
Kogan Page |
| Date of publication, distribution, etc |
2011 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
[vi],xvii,249 p. |
| Other physical details |
Illustration |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Marketing |
| 9 (RLIN) |
713 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Young consumers |
| 9 (RLIN) |
2379 |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Behrer, Mattias |
| 9 (RLIN) |
723 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Koha item type |
Lending Materials |
| 945 ## - LOCAL PROCESSING INFORMATION (OCLC) |
|---|
| c |
3278 |
| d |
Manu Pasantha PERUMBULI ACHCHIGE |
