000 -LEADER |
fixed length control field |
00588nam a22002177a 4500 |
003 - CONTROL NUMBER IDENTIFIER |
control field |
SLTCLib |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
180618b ce ||||| |||| 00| 0 eng d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
9780750661737 |
041 ## - LANGUAGE CODE |
Language code of text/sound track or separate title |
English Language |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
Classification number |
659.1 |
Item number |
PRA |
100 ## - MAIN ENTRY--PERSONAL NAME |
Personal name |
Mackay, Adrian R. |
Relator term |
Editor |
9 (RLIN) |
724 |
245 ## - TITLE STATEMENT |
Title |
The practice of advertising |
250 ## - EDITION STATEMENT |
Edition statement |
5th ed |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
Place of publication, distribution, etc |
New Delhi |
Name of publisher, distributor, etc |
Elsevier |
Date of publication, distribution, etc |
2005 |
Date of manufacture |
2007 |
300 ## - PHYSICAL DESCRIPTION |
Extent |
xxiii;367 p. |
Dimensions |
23.5cm |
440 ## - SERIES STATEMENT/ADDED ENTRY--TITLE |
Title |
Professional and trade |
9 (RLIN) |
725 |
500 ## - GENERAL NOTE |
General note |
Advertsing |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
9 (RLIN) |
2382 |
Topical term or geographic name as entry element |
Advertising |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Source of classification or shelving scheme |
|
Koha item type |
Lending Materials |
945 ## - LOCAL PROCESSING INFORMATION (OCLC) |
c |
3278 |
d |
Manu Pasantha PERUMBULI ACHCHIGE |