000 -LEADER |
fixed length control field |
00670nam a22002177a 4500 |
003 - CONTROL NUMBER IDENTIFIER |
control field |
SLTCLib |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
180620b ce ||||| |||| 00| 0 eng d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
978-0-7494-6325-0 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
978-0-7494-6326-7 |
041 ## - LANGUAGE CODE |
Language code of text/sound track or separate title |
English Language |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
Classification number |
658.406 |
Item number |
IND |
100 ## - MAIN ENTRY--PERSONAL NAME |
Personal name |
Ind Nicholas |
9 (RLIN) |
796 |
245 ## - TITLE STATEMENT |
Title |
Brand Together |
Remainder of title |
How Co-creation generates innovation and re-energizes brands |
250 ## - EDITION STATEMENT |
Edition statement |
1 |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
Place of publication, distribution, etc |
London |
-- |
Philadelphoa |
-- |
New Delhi |
Name of publisher, distributor, etc |
KoganPage |
Date of publication, distribution, etc |
2012 |
Date of manufacture |
2012 |
300 ## - PHYSICAL DESCRIPTION |
Extent |
172 p. |
Dimensions |
23.2 cm |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Product management, Branding(Marketing),Customer relations |
9 (RLIN) |
797 |
700 ## - ADDED ENTRY--PERSONAL NAME |
Personal name |
Fuller Clare |
9 (RLIN) |
798 |
700 ## - ADDED ENTRY--PERSONAL NAME |
Personal name |
Trevail Charles |
9 (RLIN) |
799 |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Source of classification or shelving scheme |
|
Koha item type |
Lending Materials |
945 ## - LOCAL PROCESSING INFORMATION (OCLC) |
c |
3278 |
d |
Manu Pasantha PERUMBULI ACHCHIGE |