000 -LEADER |
fixed length control field |
00604nam a22002177a 4500 |
003 - CONTROL NUMBER IDENTIFIER |
control field |
SLTCLib |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
180620b ce ||||| |||| 00| 0 eng d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
8131502813 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
9788131502815 |
041 ## - LANGUAGE CODE |
Language code of text/sound track or separate title |
English Language |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
Classification number |
658.83 |
Item number |
ZIK |
100 ## - MAIN ENTRY--PERSONAL NAME |
Personal name |
William G. Zikmund |
9 (RLIN) |
2585 |
245 ## - TITLE STATEMENT |
Title |
Essentials of marketing research |
250 ## - EDITION STATEMENT |
Edition statement |
3rd ed |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
Place of publication, distribution, etc |
Australia |
Name of publisher, distributor, etc |
Cenage Learning |
Date of publication, distribution, etc |
2007 |
300 ## - PHYSICAL DESCRIPTION |
Extent |
xvii;414 p. |
Dimensions |
28cm |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
9 (RLIN) |
2366 |
Topical term or geographic name as entry element |
Marketing research |
700 ## - ADDED ENTRY--PERSONAL NAME |
9 (RLIN) |
2586 |
Personal name |
Barry J. Babin |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Source of classification or shelving scheme |
|
Koha item type |
Lending Materials |
Edition |
India Edition |
945 ## - LOCAL PROCESSING INFORMATION (OCLC) |
c |
3278 |
d |
Manu Pasantha PERUMBULI ACHCHIGE |