000 -LEADER |
fixed length control field |
00545nam a22001817a 4500 |
003 - CONTROL NUMBER IDENTIFIER |
control field |
SLTCLib |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
180621b ce ||||| |||| 00| 0 eng d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
0749447788 |
041 ## - LANGUAGE CODE |
Language code of text/sound track or separate title |
English Language |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
Classification number |
658.8 |
Item number |
STR |
100 ## - MAIN ENTRY--PERSONAL NAME |
Personal name |
Stroud, Dick |
9 (RLIN) |
894 |
245 ## - TITLE STATEMENT |
Title |
The 50-plus market |
Remainder of title |
why the future is AGE NEUTRAL when it comes to marketing & branding strategies |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
Place of publication, distribution, etc |
London and Sterling, VA |
Name of publisher, distributor, etc |
Kogan Page |
Date of publication, distribution, etc |
2006 |
300 ## - PHYSICAL DESCRIPTION |
Extent |
xvi;314 p. |
Dimensions |
23.3cm |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
9 (RLIN) |
713 |
Topical term or geographic name as entry element |
Marketing |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
9 (RLIN) |
2383 |
Topical term or geographic name as entry element |
Middle aged consumers |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Source of classification or shelving scheme |
|
Koha item type |
Lending Materials |
945 ## - LOCAL PROCESSING INFORMATION (OCLC) |
c |
3278 |
d |
Manu Pasantha PERUMBULI ACHCHIGE |