000 -LEADER |
fixed length control field |
00467nam a2200169Ia 4500 |
003 - CONTROL NUMBER IDENTIFIER |
control field |
SLTCLib |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
180423s9999 xx 000 0 und d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
812032739X |
041 ## - LANGUAGE CODE |
Language code of text/sound track or separate title |
English Language |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
Classification number |
659.114 |
Item number |
STA |
100 ## - MAIN ENTRY--PERSONAL NAME |
9 (RLIN) |
2432 |
Personal name |
Marla R. Stafford |
Relator term |
Editor |
245 ## - TITLE STATEMENT |
Title |
Advertising Promotion and New Media |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
Place of publication, distribution, etc |
New Delhi |
Name of publisher, distributor, etc |
Prentice -Hall of India Pvt Ltd |
Date of publication, distribution, etc |
2005 |
300 ## - PHYSICAL DESCRIPTION |
Extent |
380p. |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Koha item type |
Lending Materials |
Source of classification or shelving scheme |
|
945 ## - LOCAL PROCESSING INFORMATION (OCLC) |
c |
3278 |
d |
Manu Pasantha PERUMBULI ACHCHIGE |