| 000 -LEADER |
|---|
| fixed length control field |
00498nam a2200181Ia 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
SLTCLib |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
180423s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9788131503881 |
| 041 ## - LANGUAGE CODE |
|---|
| Language code of text/sound track or separate title |
English Language |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.8 |
| Item number |
SHI |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Shimp, Terence A. |
| 9 (RLIN) |
528 |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Advertising & Promotion |
| Remainder of title |
an IMC approach |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
New Delhi |
| Name of publisher, distributor, etc |
Cengage Learning India Pvt Ltd |
| Date of publication, distribution, etc |
2007 |
| Date of manufacture |
2008 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
650 p. |
| Other physical details |
Colour illustration |
| Dimensions |
23 cm |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Advertising |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| 9 (RLIN) |
713 |
| Topical term or geographic name as entry element |
Marketing |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Lending Materials |
| Source of classification or shelving scheme |
|
| 945 ## - LOCAL PROCESSING INFORMATION (OCLC) |
|---|
| c |
3278 |
| d |
Manu Pasantha PERUMBULI ACHCHIGE |
