Behind powerful brands : From strategy to campaign
By : Jones,John Philip
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Material type: 
TextPublisher: New Delhi : McGraw-Hill ; 2000 (2006 )Description: xii;322 p : 23.5cm.ISBN: 0074636642.Subject(s): Advertising--Brand name productsDDC classification: 659.1
| Item type | Current location | Collection | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
Lending Materials
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Library of SLTC Lending Section | Lending collection | 659.1 JON (Browse shelf) | Available | SLTC000551 |
Browsing Library of SLTC Shelves , Shelving location: Lending Section , Collection code: Lending collection Close shelf browser
| 658:904(06) KUN The Hothouse Effect | 659 MIK Brand lands, hot spots & cool spaces | 659.1 ADV Advertising and promotions; an integrated brand approach | 659.1 JON Behind powerful brands | 659.1 OGU Advertising and integrated brand promotion | 659.1 PRA The practice of advertising | 659.111 SIS Advertising media and planning |
Advertising
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