What's in a brand? : Building brand equity through advertising
By : Jones,Jone Philip
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Material type: 
TextPublisher: New Delhi : McGraw Hill ; 1998 (2006 )Description: xxiii;335 p : 23.5cm.ISBN: 0074632019.Subject(s): production managementDDC classification: 658.834
| Item type | Current location | Collection | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
Lending Materials
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Library of SLTC Lending Section | Lending collection | 658.834 JON (Browse shelf) | Available | SLTC000338 |
Browsing Library of SLTC Shelves , Shelving location: Lending Section , Collection code: Lending collection Close shelf browser
| 658.827 VAN Global brand stretegy | 658.83 BER Marketing Research | 658.83 ZIK Essentials of marketing research | 658.834 JON What's in a brand? | 658.84 HAT 2239 Tested secrets for direct marketing success | 658.85 HAY Innovative team selling | 658.85 KRA Smart prospecting that works every time! |
Advertising
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