Understanding the professional buyer : what every sales professional should know about how the modern buyer thinks and behaves
By : Cheverton, Peter.
Contributor(s): van der Velde, Paul, Jan.
Material type: TextPublisher: London : Kogan Page ; 2011Description: [iv],xiv,191 p : Illustration.ISBN: 9780749461232; 9780749461478.Subject(s): MarketingDDC classification: 658.804Item type | Current location | Collection | Call number | Status | Date due | Barcode |
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Lending Materials | Library of SLTC Lending Section | Lending collection | 658.804 CHE (Browse shelf) | Available | SLTC000382 |
Browsing Library of SLTC Shelves , Shelving location: Lending Section , Collection code: Lending collection Close shelf browser
658.802 COP Marketing Communications Management | 658.802 HAM The ultimate guide to strategic marketing | 658.802 HAM The ultimate guide to strategic marketing | 658.804 CHE Understanding the professional buyer | 658.81 MIL Proactive sales management | 658.812 LUC Customer service | 658.812 MOO The ten demandments |
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