Contextual Pricing : the death of list price and the new reality
By : Docters, Rob.
Contributor(s): Hanson, John | Nguyen, Cecilia | Barzelay, Michael.
Material type: TextPublisher: : McGraw-Hill ; 2012Description: vi,264 p.ISBN: 9780071772464.Subject(s): Marketing | PricingDDC classification: 658.816Item type | Current location | Collection | Call number | Status | Date due | Barcode |
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Lending Materials | Library of SLTC Lending Section | Lending collection | 658.816 DOC (Browse shelf) | Available | SLTC001135 |
Browsing Library of SLTC Shelves , Shelving location: Lending Section , Collection code: Lending collection Close shelf browser
658.812 LUC Customer service | 658.812 MOO The ten demandments | 658.812 PRI Your customer rules! | 658.816 DOC Contextual Pricing | 658.827 BER How cool brands stay hot | 658.827 HAP TRAVIS BRANDSOLOGY | 658.827 HAP TRAVIS BRANDSOLOGY |
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