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Global brand stretegy : unlocking brand potential across countries, cultures & markets

By : Gelder, Sicco Van.
Material type: TextTextPublisher: London and Sterling,VA : Kogan Page ; 2004Description: xi;260 p : 22.8cm.ISBN: 0749442131; 9780749442132.Subject(s): MarketingDDC classification: 658.827
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Item type Current location Collection Call number Status Date due Barcode
Lending Materials Lending Materials Library of SLTC
Lending Section 		Lending collection 658.827 VAN (Browse shelf) Available SLTC000278

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