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Strategic brand management for B2B markets : a road map for organizational transformation

By : Sarin, Sharad.
Material type: TextTextPublisher: Response Books : New Delhi ; 2010Description: xix;262 p : 21.5cm.ISBN: 9788132105220.Subject(s): Product management, Branding(Marketing),Customer relationsDDC classification: 658.827
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Lending Materials Lending Materials Library of SLTC
New Materials Shelf 		Lending collection 658.827 SAR (Browse shelf) Available SLTC000277
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604.2 AGR Engineering Drawing 658.827 SAR Strategic brand management for B2B markets

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