Marketing of services
By : Hoffman, Douglas K.
Contributor(s): Bateson, John E.G.
Material type: TextPublisher: New Delhi : Cengage Learning ; 2006Description: [vi],425 p : Illustration : 24cm.ISBN: 81315053161; 9788131505311.Subject(s): MarketingDDC classification: 658.8Item type | Current location | Collection | Call number | Status | Date due | Barcode |
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Lending Materials | Library of SLTC Lending Section | Lending collection | 658.8 HOF (Browse shelf) | Available | SLTC000290 |
Browsing Library of SLTC Shelves , Shelving location: Lending Section , Collection code: Lending collection Close shelf browser
658.872 KIY The business school | 658.872 WIL The handbook of field marketing | 658.91 ASA Sandbox wisdom | 658.8 HOF Marketing of services | 658.8 VER Entrepreneurship and Effective Marketing | 658:904(06) KUN The Hothouse Effect | 659 MIK Brand lands, hot spots & cool spaces |
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