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Marketing information products and services : a primer for librarians and information professionals

Contributor(s): Jain, Abbinandan K [Editor] | Jambbekar, Ashok [Editor] | Rao, T.P.Rama [Editor] | Rao, S.Sreenivas.
Material type: TextTextPublisher: New Delhi : Tata McGraw-Hill ; 1999Description: xix,462 p : Illustration : 23 cm.ISBN: 007463206X.Subject(s): MarketingDDC classification: 659.190
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Item type Current location Collection Call number Status Date due Barcode
Lending Materials Lending Materials Library of SLTC
Lending Section
Lending collection 659.190 JAI (Browse shelf) Available SLTC000447
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659.111 SIS Advertising media and planning 659.114 STA Advertising Promotion and New Media 659.132 NEN Futurist- Advertising 659.190 JAI Marketing information products and services 659.1 HILL About face 664.02 NOV Novel Approaches Of Nanotechnology In Food 665.506 PET The Final Frontier

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