Selling blue elephants : how to make great products that people want before they even know they want them
By : Moskowitz, Howard R
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Contributor(s): Gofman, Alex.
Material type: 
TextPublisher: Delhi : Pearson Power ; 2007Description: xvi,252 p : Illustration : 24 cm.ISBN: 8131713741.Subject(s): MarketingDDC classification: 658.8
| Item type | Current location | Collection | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
Lending Materials
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Library of SLTC Lending Section | Lending collection | 658.8 MOS (Browse shelf) | Available | SLTC000448 |
Browsing Library of SLTC Shelves , Shelving location: Lending Section , Collection code: Lending collection Close shelf browser
| 658.8 MAR Marketing Management | 658.800 MEH Marketing to win | 658.8 MEL Marketing in a nutshell | 658.8 MOS Selling blue elephants | 658.8 PAR Futures markets | 658.8 SHI Advertising & Promotion | 658.8 SIR The consumer in the north-east |
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