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From Brand Vision to Brand Evaluation : the strategic process of growing and strengthening Brands

By : Chernatony, Leslie De.
Material type: TextTextPublisher: Noida : Elsevier ; 2001Edition: 3rd.Description: xv, 318 p : Illustration : 27 cm.ISBN: 9780750667494.Subject(s): Brand name products | Trademarks | Product managementDDC classification: 658.827
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Lending Materials Lending Materials Library of SLTC
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Lending collection 658.827 CHE (Browse shelf) Available SLTC000279
Lending Materials Lending Materials Library of SLTC
Main Shelving Area
Lending collection 658.827 CHE (Browse shelf) Available SLTC000281
Lending Materials Lending Materials Library of SLTC
Main Shelving Area
Lending collection 658.827 CHE (Browse shelf) Available SLTC000346
Browsing Library of SLTC Shelves , Shelving location: Main Shelving Area , Collection code: Lending collection Close shelf browser
658.802 AND Strategic Marketing for non profit organizations 658.812 HAR Become the brand of choice 658.827 CHE From Brand Vision to Brand Evaluation 658.827 CHE From Brand Vision to Brand Evaluation 658.827 CHE From Brand Vision to Brand Evaluation 658.827 HAL Darwin.s Brands 658.827 LIN Brandwashed

Brand Evaluation

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