From Brand Vision to Brand Evaluation : the strategic process of growing and strengthening Brands
By : Chernatony, Leslie De
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Material type: 
TextPublisher: Noida : Elsevier ; 2001Edition: 3rd.Description: xv, 318 p : Illustration : 27 cm.ISBN: 9780750667494.Subject(s): Brand name products | Trademarks | Product managementDDC classification: 658.827
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Library of SLTC Main Shelving Area | Lending collection | 658.827 CHE (Browse shelf) | Available | SLTC000279 | |
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Lending Materials
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Library of SLTC Main Shelving Area | Lending collection | 658.827 CHE (Browse shelf) | Available | SLTC000281 | |
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Lending Materials
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Library of SLTC Main Shelving Area | Lending collection | 658.827 CHE (Browse shelf) | Available | SLTC000346 |
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| 658.812 HAR Become the brand of choice | 658.827 CHE From Brand Vision to Brand Evaluation | 658.827 CHE From Brand Vision to Brand Evaluation | 658.827 CHE From Brand Vision to Brand Evaluation | 658.827 HAL Darwin.s Brands | 658.827 LIN Brandwashed | 658.84 GIL Global Marketing |
Brand Evaluation
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