TY  - BOOK
AU  - Mello, Sheila
AU  - Mackey, Wayne
AU  - Lasser, Ronald
AU  - Tait, Richard
TI  - Value innovation portfolio management:  achieving double-digit growth through customer value
SN  - 9788131508923
U1  - 658.801 
PY  - 2006///
CY  - New delhi
PB  - Cengage Learning
KW  -  New products
KW  - Planning
KW  - Strategic planning
KW  -  Product management
ER  -