Keller, Kevin Lane  <br/><br/>
Strategic brand management  building,measuring and managing brand equity 

 - 3rd 
 - Noida  Dorling Kindersley  2011 
 - [iii],xxiii,695 p.  Illustration  25 cm 
<br/><br/><label>ISBN: </label>9788131756898 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Strategic Management
<br/><br/><label>Universal Decimal Class. No.: </label>005.21:003.65:658.8  / KEL