TY  - BOOK
AU  - Keller, Kevin Lane 
AU  - Parameswaran, M.G.
AU  - Jacob, Isaac
TI  - Strategic brand management: building,measuring and managing brand equity
SN  - 9788131756898
PY  - 2011///
CY  - Noida
PB  - Dorling Kindersley
KW  - Strategic Management
ER  -