TY  - BOOK
AU  - David, Fred R
AU  - Forest R. David
TI  - Strategic management : concepts and cases - a competitive advantage approach
SN  - 9789332548930
U1  - 658.401 
PY  - 2016///
CY  - Noida
PB  - Pearson India Education Services Pvt. Ltd
KW  - Strategic planning
ER  -