Richard J. Semenik  <br/><br/>
Advertising and promotions; an integrated brand approach 

 - 6th 
 - Andover  CENGAGE  2012 
 - 710p. 
<br/><br/><label>ISBN: </label>9788131517383 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Communication
<br/><br/><label>Dewey Class. No.: </label>659.1  / ADV