TY  - BOOK
AU  - Richard J. Semenik 
AU  - Chris T. Allen
AU  - Thomas C. O'Guinn
AU  - Hans Rudiger Kaufmann
TI  - Advertising and promotions; an integrated brand approach
SN  - 9788131517383
U1  - 659.1 
PY  - 2012///
CY  - Andover
PB  - CENGAGE
KW  - Communication
ER  -