Ries, Al <br/><br/>
The 22 immutable laws of branding 

 - India  Replika Press  1998 
 - viii,179 p.  20 cm 
<br/><br/><label>ISBN: </label>1861976054 
<br/><br/><label>Subjects--Topical Terms: </label><br/> Brand name products<br/>Business names<br/> Trademarks
<br/><br/><label>Dewey Class. No.: </label>658.827  / RIE