TY  - BOOK
AU  - Ries, Al
AU  - Ries, Laura
TI  - The 22 immutable laws of branding
SN  - 1861976054
U1  - 658.827 
PY  - 1998///
CY  - India
PB  - Replika Press
KW  -  Brand name products
KW  - Business names
KW  -  Trademarks
ER  -