Guiltinan, Joseph P. <br/><br/>
Marketing Management  Strategies and Programs 

 - New York  McGraw-Hill Book Company  1982 
 - 412p. 
<br/><br/><label>ISBN: </label>0070489203 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing Management
<br/><br/><label>Dewey Class. No.: </label>658.8  / GUI