TY  - BOOK
AU  - Lovelock, Christopher
AU  - Wirtz, Jochen
AU  - Chatterjee, Jayantha
TI  - Services Marketing: People, Technology, Strategy
SN  - 9788131759394
U1  - 658.8 
PY  - 2011///
CY  - New Delhi
PB  - Dorling Kindersley (India) Pvt Ltd
KW  - Professions -- Marketing; Work environment
KW  - Marketing
N1  - Marketing
ER  -