Copley, Paul <br/><br/>
Marketing Communications Management   Cocepts and  Theories, Cases, and Practices 

 - Oxford  Butterworth Heinemann  2008 
 - xiv, 440 p.  20 cm 
<br/><br/> Marketing Communication 
<br/><br/><label>ISBN: </label>9788131207659 813120765 x 
<br/><br/><label>Subjects--Topical Terms: </label><br/> Communication in marketing<br/>Marketing Management
<br/><br/><label>Dewey Class. No.: </label>658.802  / COP