TY  - BOOK
AU  - Copley, Paul
TI  - Marketing Communications Management:  Cocepts and  Theories, Cases, and Practices
SN  - 9788131207659
U1  - 658.802 
PY  - 2008///
CY  - Oxford
PB  - Butterworth Heinemann
KW  -  Communication in marketing
KW  - Marketing Management
N1  - Marketing Communication
ER  -