Gummesson Evert <br/><br/>
Total Relationship Marketing 

 - 2nd 
 - New Delhi  Elsevier India Pvt Ltd  1999 
 - xiii, 350 p.[1]  Illustration  18 cm 
 - Professional & Trade Series .
<br/><br/> Relationship Marketing 
<br/><br/><label>ISBN: </label>0750654074 
<br/><br/><label>Universal Decimal Class. No.: </label>658.8