Baron , Steve <br/><br/>
Services Marketing  text and cases 

 - 3rd 
 - New York  Palagrave Macmillan  2009 
 - xvii, 358 p.  Illustration  17 Cm. 
<br/><br/> Services Marketing 
<br/><br/><label>ISBN: </label>9780230327849 
<br/><br/><label>Subjects--Topical Terms: </label><br/> Service industries -- Marketing -- Case studies
<br/><br/><label>Dewey Class. No.: </label>658.8  / BAR