TY  - BOOK
AU  - Baron , Steve
AU  - Harris, Kim
AU  - Hilton, Toni
TI  - Services Marketing: text and cases
SN  - 9780230327849
U1  - 658.8 
PY  - 2009///
CY  - New York
PB  - Palagrave Macmillan
KW  -  Service industries -- Marketing -- Case studies
N1  - Services Marketing
ER  -