TY  - BOOK
AU  - Rix, Peter
TI  - Marketing : a practical approach
SN  - 9780071333672
U1  - 658.8 
PY  - 2007///
CY  - New Delhi
PB  - Tata Mc Graw-Hill Education Pvt Ltd
KW  - Marketing
N1  - Marketing
ER  -