Stafford,Marla R. <br/><br/>
Advertising, promotion and new media 

 - New Delhi  Prentice-Hall  2005 
 - xii;380 p.  22.5cm 
<br/><br/> Advertising and Media 
<br/><br/><label>ISBN: </label>812032739X 
<br/><br/><label>Universal Decimal Class. No.: </label>659.16  / ADV