TY  - BOOK
AU  - Sissors,Jack Z.
AU  - Baron,Roger B.
TI  - Advertising media and planning
SN  - 9780071071017
U1  - 659.111 
PY  - 2010///
CY  - New Delhi
PB  - McGraw Hill
KW  -  Advertising media planning
N1  - Advertising and Media
ER  -