Jones,John Philip <br/><br/>
Behind powerful brands  From strategy to campaign 

 - New Delhi  McGraw-Hill  2000 
 - xii;322 p.  23.5cm 
<br/><br/> Advertising 
<br/><br/><label>ISBN: </label>0074636642 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising--Brand name products
<br/><br/><label>Dewey Class. No.: </label>659.1  / JON