Jones,Jone Philip <br/><br/>
What's in a brand?  Building brand equity through advertising 

 - New Delhi  McGraw Hill  1998 
 - xxiii;335 p.  23.5cm 
<br/><br/> Advertising 
<br/><br/><label>ISBN: </label>0074632019 
<br/><br/><label>Subjects--Topical Terms: </label><br/> production management
<br/><br/><label>Dewey Class. No.: </label>658.834  / JON