O'Guinn, Thomas C. <br/><br/>
Advertising and integrated brand promotion 

 - 4th ed 
 - New Delhi  Cengage Learning  2006 
 - xIviii;781 p.  28cm 
<br/><br/> Advertising 
<br/><br/><label>ISBN: </label>8131501582 9788131501580 
<br/><br/><label>Subjects--Topical Terms: </label><br/> Advertising
<br/><br/><label>Dewey Class. No.: </label>659.1  / OGU