TY  - BOOK
AU  - O'Guinn, Thomas C.
AU  - Allen, Chris T.
AU  - Semenik, Richard J.
TI  - Advertising and integrated brand promotion
SN  - 8131501582
U1  - 659.1 
PY  - 2006///
CY  - New Delhi
PB  - Cengage Learning
KW  -  Advertising
N1  - Advertising
ER  -