TY  - BOOK
AU  - Groucutt, Jonathan
AU  - Leadley, Peter
AU  - Forsyth, Patrick
TI  - Marketing: essential principles new realities
SN  - 8175542661
U1  - 658.8 
PY  - 2004///
CY  - New Delhi
PB  - Kogan page India Pvt Ltd
KW  - Marketing
N1  - Marketing
ER  -