Cheverton, Peter <br/><br/>
Understanding the professional buyer  what every sales professional should know about how the modern buyer thinks and behaves 

 - London  Kogan Page   2011 
 - [iv],xiv,191 p.  Illustration 
<br/><br/><label>ISBN: </label>9780749461232 9780749461478 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.804  / CHE