TY  - BOOK
AU  - Cheverton, Peter
AU  - van der Velde, Paul, Jan
TI  - Understanding the professional buyer: what every sales professional should know about how the modern buyer thinks and behaves
SN  - 9780749461232
U1  - 658.804 
PY  - 2011///
CY  - London
PB  - Kogan Page 
KW  - Marketing
ER  -